The international media play a vital role in taking the Qatar tourism message to potential visitors planning their vacations. QTA works closely with dedicated travel publications and the travel editors of national and regional media, lifestyle magazines and other media partners to secure positive editorial, feature articles and news updates on all aspects of Qatar’s tourism offering, from culture to sport, cuisine and adventure activities.
To convey the impressive range and diversity of Qatar’s tourist attractions to international consumers, QTA’s portfolio of activities includes the following:
- Public relations: QTA keeps the international travel and lifestyle media constantly informed and updated as to news and developments in Qatar’s tourism sector, including information on forthcoming QTA promotions, through the issue of press releases, placing of feature stories, distribution of newsletters and liaison via face-to-face briefings of journalists.
Advertising: The recent launch of the Qatar destination brand has given new momentum to QTA's advertising activity in key markets , with campaigns - directed at both consumers and travel trade - featuring stunning signature photography with narrated messaging and designed to capture attention and build awareness of the destination and its unique culture and heritage.
- Media partnerships: In keeping with its commitment to project a premium, upmarket tourism message, QTA establishes close media partnerships with selected prestigious publications in key markets to produce striking high visibility Qatar features. In addition to QTA and the publishing house, such partnerships involve collaboration with a prominent tour operator, to stimulate a call-to-action via a special Qatar package offer for readers.
- Media familiarization visits: Exposing foreign travel writers to a first hand on-the-ground experience of Qatar has proved to be one of the most effective means of generating positive international media coverage. Inviting individuals or groups of journalists to Doha is therefore a key aspect of QTA’s work.
- Collateral distribution: The production and dissemination of brochures, leaflets, maps and other information materials is another vital aspect of promoting awareness and spreading information about Qatar’s tourism offering.