2015 Annual Report

2015 Annual Report

“It is our pleasure to share with you this report, which provides an in-depth look at the achievements of Qatar Tourism Authority (QTA) in 2015.

Since its inception, QTA has been focusing on building strong relationships with sector stakeholders,  government bodies, and the residents and visitors of Qatar. Our belief is that we are reliant on support and feedback from these partners in order to achieve the goals established for the tourism industry.

Despite a tumultuous year, marked by exchange rate fluctuations, a decline in oil prices, and increased concerns about safety, the tourism sector worldwide has produced robust results. 1.184 billion people travelled internationally in 2015, the sixth consecutive year of growth for the international tourism market.

United Nations World Tourism Organisation (UNWTO) figures report Qatar is the only Middle Eastern country to show consistent growth over the past decade. We have seen an exciting boost in visitor numbers to Qatar, reaching 2.93 million in 2015. This is 3.7% higher than in 2014. We also saw 20 new hotels open in 2015, anddespite the notable increase in supply, occupancy across hotel establishments remained at a healthy 71%.

QTA’s mandate is to plan, regulate, develop, and promote a mature and sustainable tourism sector, and this year has seen significant developments in all four areas. Systems have been built to enhance data measurement, and relationships have been established with relevant partners to support planning initiatives.

Regulation work has included accelerated efforts to ensure licensed tourism establishments are operating at the highest standards of quality while perpetuating Qatari culture and heritage.

A great source of pride for us at QTA this year has been the significant growth in the business events sector, with all exhibitions overseen by QTA now successfully delivered by members of the private sector. In addition, 2015 has witnessed the opening of the Doha Exhibition and Convention Center, a state-of-the-art venue that promises a boost to the industry.

Finally, under the promotion sector, we witnessed a number of key developments such as the launch of Qatar’s first destination brand and the establishment of several representative offices abroad.

Although massive strides have been taken in 2015 and much has been accomplished, QTA remains committed to further establishing a mature, sustainable tourism sector within Qatar, one that is in full alignment with the goals of the Qatar National Vision 2030 and that steers the economy away from its reliance on hydrocarbons.

We look forward in 2016 to working even closer with our partners to secure Qatar’s place on the map as a destination of choice and delivering on the promise of stimulating, family-friendly tourism that represents Qatar’s hospitable culture.”

QTA Management Team