QTA is dedicated to deploying its marketing resources in the most cost-effective manner, in respect of the promotional methods used and in ensuring that the impact of its work is focused on clearly identified priority markets.
'Global planning, local implementation' is an important aspect of our approach. We seek to be as responsive as possible to local conditions in overseas markets, while maintaining appropriate central controls over issues such as the quality of promotional presentations, the Qatar brand and the consistency of primary marketing messages.
To achieve this balance, QTA is building up a strong and growing international representative network. This covers the UK, France, Germany (plus Switzerland and Austria), Italy, Saudi Arabia (covering the GCC) and SE Asia (Singapore, Malaysia and Hong Kong), with further network expansion into the USA and Turkey during 2016.